Jumeirah Group Third Most Influential Brand In The UAE

Jumeirah Group, Etihad Airways, Emirates Airline, Emaar and Damac are ranked among the top 10 most influential brands in the UAE according to the rankings released by professional networking platform LinkedIn.

The rankings are based on engagement among LinkedIn’s total 313 million user base and are calculated by evaluating the communication and activities of the brands on LinkedIn.

UAE’s airlines and Hospitality brands have dominated the top 10 list. Jumeirah was ranked third just behind Etihad Airways and Emirate Airlines, in the first and second place respectively.

Emaar, another major hospitality and leisure brand in the Middle East, was ranked fifth, while Damac came in ninth.

Jacob Thomas, Marketing Solutions Lead at LinkedIn said “While LinkedIn offers brands unmatched opportunities to reach out and engage with their target audiences, any marketing effort needs constant and consistent measurement to ensure success”

“The brands we have identified in the UAE are leading among their peers in using LinkedIn's Marketing Solutions most effectively, and the make-up of the ranking shows that social media is a significant focus for brands in the UAE."

The rankings were released post the announcement of earlier this year of LinkedIn’s Content Marketing Score, a data driven resource giving brands insight into the engagement with paid and organic content on the platform.

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