Jumeirah Group Third Most Influential Brand In The UAE

Jumeirah Group, Etihad Airways, Emirates Airline, Emaar and Damac are ranked among the top 10 most influential brands in the UAE according to the rankings released by professional networking platform LinkedIn.

The rankings are based on engagement among LinkedIn’s total 313 million user base and are calculated by evaluating the communication and activities of the brands on LinkedIn.

UAE’s airlines and Hospitality brands have dominated the top 10 list. Jumeirah was ranked third just behind Etihad Airways and Emirate Airlines, in the first and second place respectively.

Emaar, another major hospitality and leisure brand in the Middle East, was ranked fifth, while Damac came in ninth.

Jacob Thomas, Marketing Solutions Lead at LinkedIn said “While LinkedIn offers brands unmatched opportunities to reach out and engage with their target audiences, any marketing effort needs constant and consistent measurement to ensure success”

“The brands we have identified in the UAE are leading among their peers in using LinkedIn's Marketing Solutions most effectively, and the make-up of the ranking shows that social media is a significant focus for brands in the UAE."

The rankings were released post the announcement of earlier this year of LinkedIn’s Content Marketing Score, a data driven resource giving brands insight into the engagement with paid and organic content on the platform.

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Abu Dhabi to Attract More Indian tourists

Indian visitors lead the pack as the largest international hotel guests for Abu Dhabi over the past year. TCA Abu Dhabi, the capitals tourism authority, is embarking on a 5 day road show to India to promote Abu Dhabi as a leading destination among the country’s outbound travelers mindset.

The group includes 14 representatives from Abu Dhabi Tourism stake holders including Etihad Airways, Yas Island, Hotels, tour operators and attractions. The committee will travel across the Indian cities of Mumbai, Ahmedabad, Bangalore, Chennai and Capital City New Delhi from Aug 25 to Aug29.

According to the stats from TCA Abu Dhabi, in the first six months of 2014, 107,950 Indian  guests checked into Abu Dhabi hotels and resortS – up 35 % during the same period last year. The arrival of Indian tourists in the capital city delivered 408,862 guest nights, which was up 22% year on year with the average length of stay being 3.79 nights.

Mubarak Al Nuaimi, Director, TCA Abu Dhabi promotions and overseas offices director said "The destination is benefitting from excellent air uplift from India at the moment with our national airline, Etihad Airways, and its partner Jet Airways, providing convenient and quick travel options to Abu Dhabi from tier 1 and tier 2 cities all over the country,"

He also said that he expected increased interest among Indians in Abu Dhabi with the opening of Sanjeev Kapoor’s Signature at the Nation Towers on Abu Dhabi Corniche, as well as the release of the Bollywood movie Bang-Bang in October, starring the India superstar Hrithik Roshan and the Diva Katrina Kaif, parts of which were shot in the emirate.

Indian Weddings are also being pursued by the Abu Dhabi stakeholders. The Yas Viceory has successfully handled 3 large-scale Indian Weddings over the past few years.

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