Booking.com, Hilton, Emirates and Etihad - World’s Most In-demand Employers: LinkedIn

LinkedIn recently announced the 100 most attractive employers its members would like to work for, and a few renowned companies from the Hospitality business, online Travel & Tourism, and Aviation industry made it to this list.

LinkedIn, the world’s largest professional network on the Internet, announced the rankings at its 2014 Talent Connect conference held recently in San Francisco. Booking.com was ranked as the 68th most in-demand employer among other notable companies, including Google, Apple and Unilever.

The companies on the list represent 17 countries, 59 cities and 33 industries. While the top 3 represented industries on this list were Tech, Telecom and Media, Retail & Consumer Products, and Oil & Energy.

Among the Travel and Tourism industries that make the top 100 list are booking.com (68^th), Airbnb (60^th) and Expedia (65^th).

Booking.com was one of the top tech disruptors to enter the attractive employers list as they were not featured in the 2013 list. Booking.com is owned by Priceline and the parent company (Priceline) has acknowledged that retaining Booking.com’s motivated and capable management allowing the brand to operate independently and offering Booking.com’s breadth of hotel supply have contributed to its phenomenal growth. The tech developers at booking.com make decisions based on real time data by analyzing the behavioral patterns of consumers and by using these search results they tailor their offering to the consumers. Employees at booking.com work hard and play harder. The work environment at booking.com is friendly, supportive and casual. They have a dynamic task force that contributes towards their success which makes it a very popular employer in the online travel and tourism category. 

Among the hospitality business, Hilton Worldwide came in 55th place, while Four Seasons Hotels & Resorts came in close behind in 59th place.

The UAE’s two major airlines, Emirates (52) and Etihad (82), also made it to the Linkedin rankings.

The ranking is based on the analysis over 35 billion interactions between companies and members on LinkedIn. The way companies are ranked boils down to LinkedIn member awareness of a company (e.g. how many people have viewed an employees’ profiles within the past year) and engagement on LinkedIn (e.g., how many members have followed a company’s Company or Career Page within the past year). Higher talent brand awareness and engagement among members on LinkedIn equal a more effective talent brand and a higher InDemand ranking.

Jumeirah Group Third Most Influential Brand In The UAE

Jumeirah Group, Etihad Airways, Emirates Airline, Emaar and Damac are ranked among the top 10 most influential brands in the UAE according to the rankings released by professional networking platform LinkedIn.

The rankings are based on engagement among LinkedIn’s total 313 million user base and are calculated by evaluating the communication and activities of the brands on LinkedIn.

UAE’s airlines and Hospitality brands have dominated the top 10 list. Jumeirah was ranked third just behind Etihad Airways and Emirate Airlines, in the first and second place respectively.

Emaar, another major hospitality and leisure brand in the Middle East, was ranked fifth, while Damac came in ninth.

Jacob Thomas, Marketing Solutions Lead at LinkedIn said “While LinkedIn offers brands unmatched opportunities to reach out and engage with their target audiences, any marketing effort needs constant and consistent measurement to ensure success”

“The brands we have identified in the UAE are leading among their peers in using LinkedIn's Marketing Solutions most effectively, and the make-up of the ranking shows that social media is a significant focus for brands in the UAE."

The rankings were released post the announcement of earlier this year of LinkedIn’s Content Marketing Score, a data driven resource giving brands insight into the engagement with paid and organic content on the platform.

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