
Occupancy performance is back to normal trading conditions
after holy month of Ramadan in July.
The Dubai Hotel Occupancy dropped by 12 per cent to 45% in
July due to slow demand in summer and increase in supply of hotel rooms in the
city.
Supply rose by 8.6 per cent as of August, while demand grew
by 10.9 per cent. There are currently 628 Hotels under contract with 147,454
rooms, in Middle East and Africa, according to the August 2014 STR Global Construction
Pipeline Report. In GCC, Saudi Arabia posted the largest increase in existing
supply, (115.7 per cent), i.e. if all the 7,396 rooms under contract open.
Meanwhile, average daily rate (ADR) in August fell 5.7 per
cent to Dh682.21 and as a result, revenue per available room (RevPAR – a performance
benchmark) declined 3.7 per cent to Dh512.5. In July, ADR was 5 per cent up to
Dh638.7, while RevPAR dropped 7.4 per cent to Dh290.23.
Elizabeth Winkle, managing director of STR Global said that “The
overall decline in ADR, however, is strongly related to the three days of Eid
celebrations shifting months, where Dubai hotels experience a spike in hotel
performance.”
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