The New York Times said that
Dubai has one of the largest base for 5 star Hotels in a long report released on
Dubai on Tuesday, July 29th. http://nyti.ms/1AIKUBc
The hotel occupancy has remained
above 80%, which is on par with London and New York, the paper reported. “Dubai has one of the highest concentrations
of five-star hotels of any major city in the world and one of the highest
occupancy rates for hotel rooms,” said Chiheb Ben-Mahmoud, executive vice
president and head of hotels and hospitality, Middle East and Africa at Jones
Lang LaSalle. “Dubai is seen as trendy and dynamic, which is why designer
hotels are now in line.”
Designer hotels are aiming to
take a piece of the growing pie with luxury products, spa offerings and a keen
attention to detail, according to the report. A Roberto Cavalli branded hotel
is in the pipeline while the Palazzo Versace hotel is scheduled to open in
2015, it said. The Armani hotel in Burj Khalifa, the tallest building in the
world opened in 2010 through a collaboration between Giorgio Armani and Emaar.
The paper reported that, several
five star hotels have opened in many of the tourist hubs. “A drive along the
Palm Jumeirah reveals newly paved paths leading to the luxurious entrances of
the Waldorf-Astoria, Sofitel Dubai the Palm, Anantara Dubai the Palm and
billboards for a coming W Hotel.”
“Like other hotels in the
five-star segment, designer hotels have identified Dubai as an important market
as the city strengthens its role as a business and leisure hub,” Ben-Mahmoud
said. “But these fashion-branded hotels will only work as solid propositions,
not a gimmick.”
According to research by
consultancy Jones Lang LaSalle, international operators control about 68
percent of the 93,000 hotel rooms available in the city and a majority is in
the five-star category. By 2016, more than 28,000 rooms will be added, mainly
at the highest price point, where room rates are around $1,200 a night or as
much as $10,000 for a suite, it said.
Photo credit: Sandierpastures.com - Creative Commons Attribution License - Non Commercial No Derivs. 3.0 unported License
Photo credit: Sandierpastures.com - Creative Commons Attribution License - Non Commercial No Derivs. 3.0 unported License
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