Nikki Beach Resort & Spa Set To Open In Dubai In 2015

US luxury Beach club brand Nikki Beach will open a new property in Dubai in partnership with Meraas holding in autumn 2015.

The Operator was meant to originally launch The Pearl, Nikki Beach Resort & Spa in Qatar in Feb 2012. This announcement comes weeks after the brand had confirmed that it had cancelled plans to open its first property in Middle East on Doha’s The Pearl Qatar.

This will be the brand’s first property to open in the Middle East. The $100-million (Dh367 million) 5-star resort will be located on Palm Jumeirah.

The Nikki Beach Resort & Spa Dubai will include 400 metres of white sandy beachfront, 61 branded residences, 132 units including 117 rooms and suites, 14 beach villas, one 1,350 sqm 3-bedroom ultimate beach villa, three restaurants, a VIP lounge, Nikki Spa by ESPA, Tone Fitness Centre and the brand's famous Beach Club.

The villas will feature private gardens and pools while all hotel rooms & suites will offer stunning views of the Persian Gulf and Dubai cityscape. The resort will also include 61 exclusive branded residences with a mix of 1, 2, 3 and 4 bedroom residences and townhouses and a breathtaking 850 square meters penthouse.

Nikki Beach Worldwide founder & owner Jack Penrod said “We have been waiting for the right time, location and partners to expand our brand in Dubai and after 10 years of waiting, I am happy to announce that we have finally found the perfect location and the perfect partners to open Nikki Beach in Dubai,”

Meeras Holding chief hospitality Officer Cherif Hosny commented: “In line with Dubai’s Tourism Vision 2020, Dubai needs to have close to 160,000 hotel rooms to host the targeted numbers of visitors anticipated by the year 2020. With this as a key driver, Meraas is expanding its portfolio in the hospitality industry, developing projects that will not only add to the number of rooms in Dubai but also bring in a new dimension of luxury and experience to the hospitality industry in the country.

Accor Targets Over 30000 Rooms In Middle East By 2020

Accor HotelServices Middle East, one of the world's leading hospitality groups, announced its intention to double the size of its operations in the Middle East to over 30,000 rooms by 2020.

Sébastien Bazin, The Group's Chairman and Chief Executive Officer revealed the ambitious new target as the company celebrated reaching the major milestone of 100 hotels in operation (16,000 rooms) and approximately 9,000 rooms under development in the Middle East.

Mr. Bazin said, that "Our presence in the Middle East, which stretches back 35 years, has expanded significantly in response to the dynamic growth taking place in the region and reaching 100 hotels is a significant achievement.”

“Our commitment to double in size by 2020 is a bold statement of our confidence in the future of the region, the support of our partners who work closely with our experienced and localized teams here in our three offices in Dubai, Jeddah and Cairo, and the strength of our portfolio of brands that continue to deliver operational excellence and compelling returns."

He also explained the growth potential in the region by pointing out that there are on average only two rooms per 1000 inhabitants in the Middle East, compared to 10 and above in more matured markets.

Accor is seeing a rising demand for development of hotels across all segments, from luxury to economy, and that is why they have launched three new brands in the region, including Adagio serviced apartments, Majlis Grand Mercure and ibis Styles. Bazin also mentioned that they expect the growth to increase with improvement in infrastructure and delivery of key events in the region, Dubai’s Vision 2020 and 2022 FIFA World Cup in Qatar and Saudi Arabia’s target to attract 20 million visitors to holy cities of Makkah and Madinah. 

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