Accor HotelServices Middle East, one of the world's leading
hospitality groups, announced its intention to double the size of its
operations in the Middle East to over 30,000 rooms by 2020.
Sébastien Bazin, The Group's Chairman and Chief Executive
Officer revealed the ambitious new target as the company celebrated reaching
the major milestone of 100 hotels in operation (16,000 rooms) and approximately
9,000 rooms under development in the Middle East.
Mr. Bazin said, that "Our presence in the Middle East,
which stretches back 35 years, has expanded significantly in response to the
dynamic growth taking place in the region and reaching 100 hotels is a
significant achievement.”
“Our commitment to double in size by 2020 is a bold
statement of our confidence in the future of the region, the support of our
partners who work closely with our experienced and localized teams here in our
three offices in Dubai, Jeddah and Cairo, and the strength of our portfolio of
brands that continue to deliver operational excellence and compelling
returns."
He also explained the growth potential in the region by
pointing out that there are on average only two rooms per 1000 inhabitants in
the Middle East, compared to 10 and above in more matured markets.
Accor is seeing a rising demand for development of hotels
across all segments, from luxury to economy, and that is why they have launched
three new brands in the region, including Adagio serviced apartments, Majlis
Grand Mercure and ibis Styles. Bazin also mentioned that they expect the growth
to increase with improvement in infrastructure and delivery of key events in
the region, Dubai’s Vision 2020 and 2022 FIFA World Cup in Qatar and Saudi
Arabia’s target to attract 20 million visitors to holy cities of Makkah and
Madinah.
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