Hilton Worldwide has identified major cities across the
Middle East including Dubai, Abu Dhabi, Muscat and Bahrain as possible homes
for its lifestyle brand – Canopy by Hilton.
The company launched the brand last week at an event for
owners and developers in Orlando, Florida, specifying how it would take the
emphasis off design and target the leisure and business travelers.
The company has announced just one location outside the US,
i.e. in London, and is also eyeing other opportunities elsewhere, including the
Middle East.
According to Hilton Worldwide luxury & lifestyle brands global head John Vanderslice, “Canopy by Hilton is something our owners have told us they
want from a Hilton brand. It is an energising new hotel offering simple,
guest-directed service, thoughtful local choices, and comfortable spaces, so
guests simply feel better going forward.”
John Vanderslice, said that Hilton has identified a number
of prospects across the region to expand including Dubai, Abu Dhabi, Muscat and
Bahrain, where there is a wealth of local flavor and culture which is suited to
the brands offering. He also mentioned that Canopy by Hilton is an accessible
lifestyle brand and that they could build a bigger and a brand than the
competitors have in this segment.
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