Accor Reaches 100 Hotels Milestone In Middle East

Accor Hotel Services Middle East has reached a major milestone of 100 Hotels in the Middle East with 66 operational Hotels and 34 more properties under development across 10 Middle Eastern countries ahead of its schedule of 2015. The Hotel group's regional network covers all segments of the hospitality market including luxury, upscale, mid-scale, economy with a total of approximately 24,500 keys. The Hotel group is one of the largest operators in the Middle East.

To mark the occasion, Accor has launched the ‘100 Unsung Heroes’ initiative to identify and recognize 100 employees from its regional operations who have made a significant contribution to the group’s success.

The 100 employees will each receive a cash prize, and the group will host a ceremony to donate 10,000 to the Red Crescent Society.

Sofitel, The Palm Jumeirah, Dubai

Christophe Landais, COO for Accor Hotel Services Middle East, said: “We are delighted to reach our target of 100 hotels in the Middle East. It is a great achievement made possible by the strength of our relationships with our regional partners and the fantastic commitment of our employees. I would like to thank them all for playing an important role in our shared success, and I’m especially proud of the fact that we achieved this major milestone ahead of our scheduled target date of 2015.”

As the regional market leader in economy and midscale segments, Accor is helping to meet the growing demand for 3 stars and 4 star Hotels in the Middle East region. Accor already has a number of properties under the Sofitel, Pullman and McGallery brands in the region and many more under development.

The COO, Christopher Landais, said that “the strategy of expanding aggressively through select development tailored to each market location, in partnership with leading regional investors has delivered outstanding results so far. He also added that “This success has been underpinned by the establishment of the Académie Accor Middle East in 2003, the first training academy of its kind in the region, which ensures the development of skills and advancement opportunities for our employees. Looking ahead, we see exciting opportunities to expand our portfolio of hotels across the region in the years to come."