The first Hard Rock Hotel in the Middle East is expected to open in Dubai Marina in Mid 2015. The hotel will be located in Dubai’s 2nd tallest tower, Marina 101 tower, will be the first Hard Rock branded Hotel in the Middle East, with a second hotel, scheduled to open in Abu Dhabi in 2017.
The 281 room Hard Rock hotel will occupy the first 33 floors of the Marina 101 tower, which is developed by Sheffield holdings. The club lounge and dining venue will be located on the 101st floor of the second tallest tower in Dubai.
The Hard Rock hotel will include a Rock Spa, featuring the new body and rhythm, spa menu. The property will also feature pre-meeting and events space, including a outdoor terrace at lobby level and a lounge area on 101st floor with a rock shop for selling Hard Rocks’ merchandise and The Sound of your Stay – an exclusive music program for the Hotel guests.
Hard Rock has partnered with Abu Dhabi Financial Group to launch the Hotel in the region. Hamish Dodds, Chief Executive of Hard Rock Group said that they chose to open the hotel in Dubai Marina as it is centrally located in the New Dubai with an urban proximity of Dubai Media City, which is the hub of entertainment and business.
Hard Rock has 21 hotels, 145 cafes and 10 casino’s worldwide. Regionally, Hard Rock plans to open hotels in Egypt, Morocco and Doha in the next two years. In the UAE, it is considering opening a hotel in Ras Al Khaimah.
The hotel property was previously intended to be operated by Hampshire Hotels Management in association with Wyndham Hotel Group, but Sheffield Holdings confirmed in July 2014 that the companies were no longer involved with the project.
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