LinkedIn recently announced the 100 most attractive employers
its members would like to work for, and a few renowned companies from the
Hospitality business, online Travel & Tourism, and Aviation industry made
it to this list.
LinkedIn, the world’s largest professional network on the
Internet, announced the rankings at its 2014 Talent Connect conference held recently
in San Francisco. Booking.com was ranked as the 68th most in-demand employer
among other notable companies, including Google, Apple and Unilever.
The companies on the list represent 17 countries, 59 cities
and 33 industries. While the top 3 represented industries on this list were
Tech, Telecom and Media, Retail & Consumer Products, and Oil & Energy.
Among the Travel and Tourism industries that make the top
100 list are booking.com (68th), Airbnb (60th) and
Expedia (65th).
Booking.com was one of the top tech disruptors to enter the
attractive employers list as they were not featured in the 2013 list. Booking.com is owned by Priceline and the parent
company (Priceline) has acknowledged that retaining Booking.com’s motivated and
capable management allowing the brand to operate independently and offering
Booking.com’s breadth of hotel supply have contributed to its phenomenal growth.
The tech developers at booking.com make decisions based on real time data by
analyzing the behavioral patterns of consumers and by using these search
results they tailor their offering to the consumers. Employees at booking.com
work hard and play harder. The work environment at booking.com is friendly, supportive
and casual. They have a dynamic task force that contributes towards their
success which makes it a very popular employer in the online travel and tourism
category.
Among the hospitality business, Hilton Worldwide came in
55th place, while Four Seasons Hotels & Resorts came in close behind in
59th place.
The UAE’s two major airlines, Emirates (52) and Etihad (82),
also made it to the Linkedin rankings.
The ranking is based on the analysis over 35 billion
interactions between companies and members on LinkedIn. The way companies are
ranked boils down to LinkedIn member awareness of a company (e.g. how many
people have viewed an employees’ profiles within the past year) and engagement
on LinkedIn (e.g., how many members have followed a company’s Company or Career
Page within the past year). Higher talent brand awareness and engagement among
members on LinkedIn equal a more effective talent brand and a higher InDemand
ranking.
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